David Kessler

Uncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and salt; food cues; and the cultural norms that are difficult to ignore have hijacked our brain circuitry, and demonstrates how to regain control.

Why do we think, feel, and act in ways we wished we did not? For decades, Dr. David A Kessler has studied this question with regard to tobacco, food, and drugs. Over the course of these investigations, he identified one underlying mechanism common to a broad range of human suffering. This phenomenon--capture--is the process by which our attention is hijacked and our brains commandeered by forces outside our control. In this book, Dr. Kessler considers...