Positioning: How Advertising Shapes Perception
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Learning Seed, 2004., Kanopy Streaming, 2016.
Status
Description
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Subjects
LC Subjects
More Details
Format
eVideo
Language
English
Notes
General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by Learning Seed in 2004.
Description
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes..
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2004). Positioning: How Advertising Shapes Perception . Learning Seed.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2004. Positioning: How Advertising Shapes Perception. Learning Seed.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Positioning: How Advertising Shapes Perception Learning Seed, 2004.
MLA Citation, 9th Edition (style guide)Positioning: How Advertising Shapes Perception Learning Seed, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
23711c99-e113-1d5c-a114-0e343b3251c7-eng
Grouping Information
| Grouped Work ID | 23711c99-e113-1d5c-a114-0e343b3251c7-eng |
|---|---|
| Full title | positioning how advertising shapes perception |
| Author | learning seed |
| Grouping Category | movie |
| Last Update | 2024-01-09 10:36:48AM |
| Last Indexed | 2024-04-20 02:40:56AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jun 13, 2023 |
| Last Used | Mar 12, 2024 |
Marc Record
| First Detected | Jun 24, 2022 10:12:43 AM |
|---|---|
| Last File Modification Time | Dec 04, 2023 01:06:17 PM |
MARC Record
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| 500 | |a Film | ||
| 518 | |a Originally produced by Learning Seed in 2004. | ||
| 520 | |a Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes.. | ||
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